discount! discount! Another discount! Grandeur and Palisade are also in stock

Winter came first to the automobile market. Customers are canceling orders one after another.

Hyundai Motor Company’s flagship model, the Grandeur Hybrid, is eligible for a discount of up to 4.1 million won this month. Selling a representative model of Hyundai Motor Company at a discount that was released less than a year ago in November of last year. This is an unusual event in Hyundai Motor Company’s history.

Unconventional conditions were also attached to Hyundai Motor Company’s flagship model, the large SUV Palisade. Palisade can receive a discount of up to 4.7 million won, and for the 2023 model, you can choose a 3 million won discount or 36-month interest-free installment plan.

Even the relatively inexpensive Kona Hybrid was subject to a discount of up to 2.45 million won.

Kia, which is enjoying its heyday thanks to strong sales of Sportage and Sorento, is significantly reducing the waiting period after ordering. A Kia official said, “Popular models that had to wait a considerable period of time in the past have also experienced cancellations, so the waiting period for delivery has become significantly shorter than in the past.”

The remaining three domestic car companies, KG Mobility, Renault Korea, and General Motors, are focusing on recovering sales through discounts of up to 4 million won, interest-free installments, and long-term low-interest installments.

The imported car market is not much different.

A symbolic model in the representative imported car market. Mercedes S Class. Sales of the Mercedes-Benz S-Class decreased by 14.4% to 6,454 units as of August, compared to 7,546 units the previous year. As sales of the S-Class decreased, each Mercedes-Benz dealer offered discounts worth 8 to 10 million won. BMW also put up a significant amount of promotion for the 7 Series to counter Mercedes.

Sangjin Lee daedusj@autodiary.kr