Audi Korea opens ‘Audi Starfield Anseong Concept Store’

Audi Korea (President: Lim Hyun-ki) announced that Gojin Motors (CEO Jang In-woo), an official Audi dealer, has opened a new showroom in Starfield Anseong.

Audi Starfield Anseong Concept Store is the third ‘City Mall Concept’ exhibition hall introduced by Audi Korea to expand contact points with customers. With a total floor area of ​​376.85㎡, it has space to display a total of 4 car models, and is located on the first floor of the shopping mall to increase accessibility for customers. Audi Starfield Anseong Concept Store plans to provide high-quality service and premium brand experience based on accessibility and convenience to customers in Seoul as well as customers in the southern Gyeonggi region.

Audi Starfield Anseong Concept Store has prepared a variety of contents for customers to experience by incorporating the latest digital technology in line with the city mall concept. In particular, through the DRM (Digital Retail Module) system, which digitally implements the vehicle’s color and interior and exterior options in 3D, customers can check out their ‘my own Audi’ vehicle with various colors and options. In addition, Korea’s largest media wall is installed at the entrance of the exhibition hall, allowing visitors to enjoy media art that conveys Audi’s brand identity.

To commemorate the opening of the Audi Starfield Anseong Concept Store, Gojin Motors is holding various on-site events for vehicle consultation and test drive customers. In addition, a free gift promotion will be held for all customers of all models including the Q4 e-tron during the month of September. More detailed showroom news and event details can be found on Gojin Motors’ official website and SNS channels. Audi Starfield Anseong Concept Store is open 365 days a year from 10 a.m. to 10 p.m.

Lim Hyun-ki, President of Audi Korea, said, “Starting with the first Audi Concept Store at Shinsegae Department Store in Gimhae last March, the Starfield Hanam Concept Store and the Starfield Anseong Concept Store opened in August. “Through the newly introduced City Mall concept exhibition hall this year, we expect that Audi will be a good opportunity to narrow the distance between the brand and customers by visiting a space frequently visited by customers and allowing them to easily test drive and experience products.” “Audi Korea will focus on improving the quality of customer service along with new car sales, and will overall inspect, improve, and strengthen customer service processes and systems to provide customers with a true premium brand experience at all contact points.” He expressed his ambition.​