CES 2024- SK unveils world-leading carbon reduction and AI technology

SK Group will unveil its world-class carbon reduction and AI technology at ‘CES 2024′ held in Las Vegas, USA on the 9th. We executives, including Chairman Chey Tae-won, plan to strengthen ‘global partnerships’ and expand their reach through business meetings with global companies.

From the 9th to the 12th (local time), We opened a 560-pyeong facility in the Central Hall of the Las Vegas Convention Center (LVCC) in the U.S. where visitors can experience the happiness that can be felt in a net-zero world where the climate crisis has disappeared. The ‘SK Group Integrated Exhibition Hall’ with a theme park concept and the ‘SK ICT Family Demo Room’ measuring 160 pyeong that introduce various AI technology leadership will be operated separately.

‘SK Group Integrated Exhibition Hall’ is jointly operated by seven affiliates, including We Corporation, We Innovation, We Hynix, We Telecom, We E&S, We Eco Plant, and WeC, under the theme of ‘Inspire Happiness’. △ High bandwidth memory semiconductor (HBM) △ Electric vehicle battery △ Urban air transportation (UAM) △ Advanced materials △ Hydrogen ecosystem △ Small modular reactor (SMR) △ Plastic recycling △ Carbon capture, storage and utilization (CCUS), etc. Rather than exhibiting the carbon reduction technologies and businesses of member companies individually, they were grouped together so that visitors could see and experience them at a glance.

‘SK ICT Family Demo Room’ is jointly operated by We Hynix and We Telecom. The demo room features We Telecom’s core AI technologies such as △Next-generation AI DC (data center) model △AI media studio △Pet AI diagnostic assistance service ‘X Caliber’, as well as Sapion’s latest AI semiconductor X330 and We Hynix A total of 10 AI services and technologies, including semiconductor technology, are introduced.

SK Hynix will hold a media conference at the Mandalay Bay Hotel in Las Vegas on the 8th (local time). We Hynix management plans to forecast the future semiconductor market and announce its future business vision.

Top executives, including We Group Chairman Chey Tae-won and We On CEO and Senior Vice Chairman Choi Jae-won, will attend this CES.

Chairman Chey Tae-won, who has led ‘Net Zero’ management, plans to tour the We Group pavilion as well as major domestic and foreign corporate pavilions on the 9th and look at cutting-edge technology trends such as eco-friendly solutions. In particular, it is reported that the company will seek ways to cooperate with We in ‘net zero’ and ‘AI’ with some global companies.

CEOs of each company are also planning to strengthen and expand ‘global carbon reduction and AI partnerships’ by traveling to the CES site and holding business meetings with global companies.

Jaewon Choi, CEO and Senior Vice Chairman of We On, plans to check the current status of mobility trends and new technologies and plan future business through meetings with global customers.

SK Telecom’s Yoo Young-sang, We Eco Plant’s Park Kyung-il, and We C&C’s CEO Yoon Poong-young are also scheduled to hold business meetings with executives from each company’s partner companies.

An We Group official said, “Through CES, we will show that We is the optimal partner that can provide a solution package from an energy, AI, and environmental perspective for the problems facing humanity, such as the climate change crisis.” “We look forward to collaborating with many global companies for the growth of the company,” he said.

■ ‘Integrated exhibition hall’ with a theme park concept where you can experience a ‘Net Zero world’

In the center of this exhibition hall, a large 6-meter-diameter LED sphere reminiscent of the Sphere, a landmark in Las Vegas, displays a video on the theme of a happy and clean future being created by We. The integrated exhibition hall is divided into five areas centered around this old LED.

The first area is ‘Train Adventure’, where you can ride a train powered by a hydrogen fuel cell GenDrive as an energy source, pass through a 15-meter media tunnel, and watch a video of the hydrogen ecosystem being built by We. In the video inside the tunnel, you can see not only hydrogen, but also CCUS (Carbon Capture Utilization Storage), the next-generation energy source SMR (Small Modular Nuclear Power Plant), energy solution projects to overcome the intermittency of renewable energy, and offshore wind power infrastructure.

The second area is ‘AI Fortune Teller’, where you can tell your fortune using AI technology and draw a card with your face on it. HBM3E, currently the highest-performance high-bandwidth memory semiconductor (HBM), will also be exhibited here. In order for AI, which deals with complex data such as images and videos as well as text, to function properly, memory that can process vast amounts of data more quickly is essential. We not only developed the world’s first HBM, but also recently succeeded in developing and mass-producing HBM3 for the first time in the world, gaining competitiveness as a global number one AI Memory Provider. As a company at the center of cutting-edge technology that cares about the environment, We plans to develop HBM3E technology in the future. We plan to continue our advantage.

The third area is ‘Dancing Car’, which introduces We Group’s eco-friendly electric vehicle technology by moving a car hanging from a ‘robot arm’ in front of the screen as if dancing. In this area, electric vehicle batteries, high-speed chargers, battery recycling cycles, and global networks are introduced, as well as copper foil, a key material for secondary batteries, and silicon anode materials that can significantly reduce the charging time of electric vehicles.

The fourth area is the ‘Magic Carpet’ where you can experience urban air transportation (UAM), which can be operated without carbon emissions through the use of electricity. Visitors can experience the performance of the AI ​​semiconductor Sapion, as well as UAM that accurately analyzes sensor data such as cameras and radars mounted on the aircraft, eliminating risk factors during flight and enabling safe operation. This is actually aimed at commercialization in Korea in 2025. It symbolizes the UAM in action.

In the fifth and final area, ‘Rainbow Tube’, you can watch colorful plastic waste being recycled. We is completing a global plastic recycling ecosystem based on the three core technologies required for waste plastic recycling: ‘depolymerization’, ‘pyrolysis’, and ‘high purity PP extraction’. Pyrolysis oil made by heating waste plastic is a core technology of the circular economy that can be used directly as fuel or input into the petrochemical process through post-treatment technology to produce new chemical products.