Peugeot opens new showroom in Jeju

Stellantis Korea opened a new Peugeot Jeju showroom with Peugeot’s latest brand emblem and attractive design theme, helping to revitalize sales in the Jeju region.

The newly opened Peugeot Jeju showroom is located on the second floor of the same building as the Jeju showroom of Jeep, a brand under Stellantis Korea (454 Yeonbuk-ro, Jeju-si, Jeju-do). Not only does it boast high accessibility as it is located in the center of Yeonbuk-ro, which connects the east and west of Jeju City, but there is also a large parking space at the back of the building. Peugeot actively utilizes the geographical strengths of the existing Jeep showroom, and visitors have the advantage of being able to view both Peugeot and Jeep vehicles at the same facility in one visit. Peugeot expects that through this, it will be able to secure momentum for integrated brand growth.

The Jeju Peugeot exhibition hall has a total floor area of ​​138 m² (approximately 42 pyeong), and the interior is decorated with various graphic walls that match the brand identity on a black tone background with Peugeot’s latest CI, and the ‘Allure (attractive)’ theme advocated by Peugeot. It was sensuously composed to suit. Up to three Peugeot vehicles can be displayed, and there is also an exhibition space dedicated to electric vehicles and new cars.

Stellantis Korea announced plans to invest approximately KRW 40 billion by 2025 to increase the number of Peugeot showrooms and service centers to 18 each, with the top priority of improving immediate service quality and customer experience, thereby providing more stable and reliable services. There is a bar.

Following this strategy, Peugeot opened a total of three new showrooms this year, following Daegu and Seocho and Jeju, building a total of 11 showrooms and 13 service centers. The Seocho Service Center is also scheduled to open in September, expanding the service network to a total of 14.

Jake Auman, President of Stellantis Korea, said, “Peugeot is steadily fulfilling its promises to customers in order to take a leap forward as a brand trusted by domestic customers.” He added, “Peugeot customers across the country will be able to enjoy high-quality services that meet global standards, wherever they are.” “We will not miss out on both quantitative and qualitative growth,” he said.