“Will future cars have this kind of technology?” BMW, ‘In-vehicle digital experience’ at CES Innovation project for

[M Today Reporter Choi Tae-in] BMW will present innovative products on the theme of digital experiences within future BMW vehicles at ‘CES 2024 (Consumer Electronics Show)’ held in Las Vegas, USA from January 9 to 12, 2024. Introducing development projects.

“BMW is the ultimate driving machine, but it is also synonymous with the ultimate digital experience,” said Frank Weber, BMW Group Board Member and Director of Technology Development. “Based on the system, we will introduce more content, more customization features, and more games,” he said.

He added, “We will also present a blueprint for a future that will further improve the interaction between people and machines with fully integrated augmented reality and powerful yet reliable artificial intelligence functions.”

▶ Wearable augmented reality glasses that enhance the driving experience

First, the BMW Group will introduce wearable augmented reality (AR) glasses at CES 2024. Augmented reality glasses, created through research collaboration with technology startup XREAL, enhance the driver’s driving experience. Various information such as route guidance, hazard warnings, entertainment content, charging station information, and parking assistance visualization are integrated into the real environment and provided through augmented reality.

The BMW Group has been working to develop AR and MR technology since 2008. The augmented reality view function currently installed in BMW and MINI models displays real-time images with augmented additional information on the display to the driver for optimized guidance when using navigation.

▶ BMW Operating System 9 to provide a new gaming experience

Additionally, the BMW Group introduces BMW Operating System 9, which provides a new infotainment experience.

Vehicles equipped with the BMW Operating System 9 can use not only in-vehicle on-demand functions but also third-party apps in various categories such as music, news, and games.

Accordingly, there will be more games that can be enjoyed in the car, and passengers will be able to play games in the car using a separate controller in the future.

▶ Remote valet parking function developed through a joint project with Valeo

In addition, the BMW Group is unveiling a remote parking function jointly developed with Valeo. Using this function, the driver simply leaves the vehicle at the designated drop-off area, and the vehicle automatically searches for an empty parking space and completes parking in that space.

It also supports the function of automatically exiting the parking space and moving to the pickup area so that the driver can receive the vehicle. This solution is based on autonomous driving systems and remote valet parking systems.

In addition, visitors can directly experience the remote parking function of the BMW iX. Since remote operation enables perfect control even in situations that are difficult to respond to with a fully autonomous driving system, such as unfamiliar and complex parking environments, it is expected to be used in event venues, airports, and logistics sectors in the future.

▶ BMW voice assistant becomes the best vehicle expert through Alexa large-scale language model

BMW Group and Amazon are introducing the BMW Intelligent Personal Assistant, equipped with generative AI based on Alexa Large-Scale Language Model (LLM).

The BMW Group has long used artificial intelligence to process the voice of its BMW intelligent personal assistant. Since the introduction of the first BMW Intelligent Personal Assistant in 2018, verbal interaction has become an integral part of driving a BMW.

Currently, BMW customers can control a variety of vehicle functions through the voice assistant, allowing them to keep their eyes on the road without taking their hands off the steering wheel.

Here’s the Amazon ‘Alexa personalized assistant’ The next-generation BMW intelligent personal assistant function, which has become more powerful using the solution, is scheduled to be introduced in vehicles equipped with BMW Operating System 9 within this year.