Cha Eun-woo, ahead of his next film ‘Wonderful World’, ranks first in boy group personal brand reputation

[News Reporter Park Soo-in]

Astro’s Cha Eun-woo ranked first in the boy group’s individual brand reputation in January.

In order to analyze the brand reputation big data of boy group individuals, the Korea Corporate Reputation Research Institute extracted 91,760,984 pieces of brand big data from 716 boy group members from December 20, 2023 to January 20, 2024 and analyzed consumers’ opinions on boy group individual brands. The brand reputation index was analyzed using the participation index, media index, communication index, and community index created through behavioral analysis. Compared to 68,281,225 boy group brand big data last December, it increased by 32.91%.​

The brand reputation index is an indicator created through brand big data analysis to find that consumers’ online habits have a significant impact on brand consumption. Through analysis of the boy group’s individual brand reputation, it is possible to measure positive and negative evaluations, media interest, and consumer interest and traffic for the boy group’s individual brand. The analysis of the boy group’s individual brand reputation also included a brand valuation analysis measuring brand influence and a qualitative evaluation of the brand reputation monitor. Recommendation indicators were included as weights in the brand reputation analysis.​

As of January 2024, the top 30 boy group individual brand reputation rankings are Astro’s Cha Eun-woo, Wanna One’s Park Ji-hoon, Super Junior’s Kyuhyun, Highlight’s Lee Ki-kwang, Wanna One’s Kang Daniel, Seventeen’s Jeong-han, TVXQ’s U-Know Yunho, Wanna One’s Hwang Min-hyun, Seventeen’s Jun, BTS’ Jimin, EXO Baekhyun, TVXQ Choi Kang Changmin, BTS Jungkook, BTS Jin, BTS V, SF9 Rowoon, SHINee Onew, SEVENTEEN S.Coups, SEVENTEEN Mingyu, SEVENTEEN Wonwoo, Super Junior Heechul, SEVENTEEN Hoshi, The Boyz Eric, The Boyz Hyunjae, Seventeen The analysis was in that order: Joshua, RM of BTS, Kim Jae-hwan of Wanna One, Juyeon of The Boyz, Dokyeom of SEVENTEEN, and Woozi of SEVENTEEN.​

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, “According to the analysis of brand big data on the boy group’s individual brand reputation in January 2024, Astro’s Cha Eun-woo brand ranked first. When analyzing the boy group personal brand category, there was a 32.91% increase compared to the 68,281,225 boy group personal brand big data last December. According to the detailed analysis, brand consumption increased by 35.90%, brand issues increased by 52.34%, brand communication increased by 31.36%, and brand diffusion increased by 24.61%.”

Next, “Astro Cha Eun-woo, who ranked first in the boy group’s individual brand reputation in January 2024, had a high score in link analysis for “transform, progress, grow”, and in keyword analysis, “today as well”Lovely Dog, Solo Album, and Wonderful World were highly analyzed. In the positive/negative ratio analysis, the positive rate was analyzed as 83.87%. According to the detailed analysis, brand consumption decreased by 8.43%, brand issues increased by 49.24%, brand communication decreased by 13.05%, and brand diffusion increased by 15.17%.” (Photo = Newsen DB)

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