“Genre Lee Ha-nui”… Honey Lee, No. 1 in movie star brand reputation in January [MD Chart]

[My Daily = Reporter Seung-gil Lee] Actress Lee Ha-nui ranked first in movie star brand reputation in January 2024, following the high ratings of MBC’s Friday-Saturday drama ‘Flowers that Bloom at Night’.

Lee Ha-nui analyzed the big data reputation algorithm of the Korea Corporate Reputation Research Institute by classifying the relationship between consumers and brands on 135,161,407 brand big data of 50 movie stars loved by Korean consumers from December 16, 2023 to January 16, 2024. She took first place in one result, proving the power of the three letters of the name ‘Honey Lee’.

Currently, Lee Ha-nui is playing the role of Jo Yeo-hwa, a 15-year-old widow who climbs the fence at night, in ‘Flowers that Bloom at Night’, which first aired on the 12th, and is visiting small screens at the same time, ranking first in the box office for 10 consecutive days. He has taken over the screen as a private person in the second part of the movie ‘Alien + Humans’, and is active in both movies and dramas.

In particular, ‘Flower that Blooms at Night (hereinafter referred to as ‘Best Flower’), which is being called ‘Lee Honey’s Genre’ for its exhilarating action and laughter, is continuing its upward trend, exceeding double-digit viewership ratings after only 3 episodes. After recording 11% in the metropolitan area and 10.8% nationwide (Nielsen Korea), the highest viewer rating at the moment soared to 12.3%.

In the 3rd episode of ‘Best Blood Flower’ that aired last night, it was interesting to see how Yeohwa (played by Honey Lee), played by Lee Ha-nui, climbed over a wall wearing a mask late at night out of concern after witnessing an old woman wandering around after losing her granddaughter in a slum where she was seeking relief.. Among these, her granddaughter, who had gone missing, was actually kidnapped by Pil-ju (Cho Jae-yoon), the head of Pil Yeo-gak, and she secretly escaped from there, but on her way back to her house, she was discovered and was in danger of being taken away again. Yeo-hwa, who witnessed this before her eyes, fought with the men to save her child, but when her grandmother became a hostage, she made a deal to take her instead of the child, sweating her hands. It gave her a sense of tension that made you want to hold onto it.

On the other hand, as Yeo-hwa is seen learning that children are being kidnapped frequently in the slums, curiosity is rising about what steps he will take in the future. Expectations for Lee Ha-nui, who plays Yeo-hwa, will play an active role as a Joseon hero are growing.