JLR, ‘Range Rover Sports SV Edition’ First unveiled at Range Rover House

JLR Korea was the first in Korea to host ‘Range Rover House’, a global event series that provides luxury experiences at world-class attractions exclusively for Range Rover customers.

Range Rover, the world’s leading luxury brand that has led the industry with originality and pioneering design since 1970, realizes true modern luxury by providing carefully selected experiences through Range Rover House. Range Rover Houses, which are held in special locations in major regions around the world, are created to reflect regional and cultural trends along with a modern and simple design that embodies the brand philosophy. Customers invited to the Range Rover House are offered a variety of programs tailored to the lifestyle of the Range Rover owner.

JLR Korea built Korea’s first Range Rover House at Maiim Vision Village, a place where beautiful nature and modern architecture blend in with the beautiful nature of Yeoju, Gyeonggi-do, reflecting customer preferences. This Range Rover House provided carefully selected luxury experiences to participating customers and exclusively unveiled the all-new Range Rover Sports SV.

The driving performance of the New Range Rover and New Range Rover Sport along with five lifestyle experiences that satisfy the five senses, including custom scent blending, sound bath meditation, and star chef Sam Kim’s wine pairing fine dining course. We conducted a driving program that allowed you to directly experience the attractions. The SV Bespoke Commissioning Suite program, which realizes the highest level of personalization by incorporating the customer’s personality into the Range Rover through 1:1 consulting with a dedicated SV Bespoke expert, was introduced for the first time in Korea and received great response from customers.

This time, Range Rover House held a special time to unveil the performance flagship model, the all-new Range Rover Sports SV Edition One, for the first time in Korea. The all-new Range Rover Sports SV Edition One, the most powerful and dynamic in Range Rover history, is a model that combines innovative performance and dynamics with Range Rover’s unique performance, sophistication, and eye-catching design.

It is equipped with a new 4.4L twin-turbo mild hybrid gasoline engine that boasts a maximum output of 635 horsepower and a maximum torque of 76.5kg.m, allowing it to reach 100 km/h from a standstill in just 3.8 seconds. The unique design that improves air flow creates a stronger image, and the carbon fiber material applied to various parts of the vehicle reveals the vehicle’s dynamic characteristics while also reducing its weight.

Robin Colgan, CEO of JLR Korea, said, “We are very pleased to introduce the Range Rover House in Korea, which most clearly conveys the specialness of the Range Rover brand, and to invite special customers from the Korean market to this event.” He added, “Through this Range Rover House, “It was a more meaningful time than ever because we were able to not only provide domestic customers with the Range Rover brand’s differentiated luxury lifestyle program, but also introduce the all-new Range Rover Sports SV, which achieved amazing innovation,” he said.

Starting in 2022, Range Rover House will be held in world-renowned locations such as London, England, Sydney, Australia, and the French Riviera, expanding its global presence. Range Rover plans to continue launching Range Rover House in major markets around the world to provide customers with the most special experience.

Sangjin Lee daedusj@autodiary.kr