Lee Ha-nui grabbed the viewership ratings and captivated the audience… January movie star brand reputation ‘1st place’

[Ten Asia = Reporter Kang Min-kyung]

Actress Lee Ha-nui appears in the MBC Friday-Saturday drama ‘Flowers that Bloom at Night’ Following the high viewership ratings, Lee Ha-nui was ranked first in movie star brand reputation in January 2024.

According to her agency Saram Entertainment on the 20th, Lee Ha-nui was selected by the Korea Corporate Reputation Research Institute from December 16 last year to 2024. As of January 16th, 135,161,407 pieces of brand big data of 50 movie stars loved by Korean consumers were classified into relationships between consumers and brands, ranking first in the big data reputation algorithm analysis results, ‘ Honey Lee’ It proved the power of the three letters of the name.

Lee Honey played the role of a fifteen-year-old girl who climbs a wall at night in the MBC Friday-Saturday drama ‘Flowers that Bloom at Night’, which first aired on January 12. She is meeting viewers by playing the role of Jo Yeo-hwa, a widow who has been married for a year. In addition, the movie ‘Alien+Human’ has been ranked #1 at the box office for 10 consecutive days. He is taking over the screen as the private citizen of Part 2 and is actively working in both movies and dramas.

In particular, ‘Flowers that Bloom at Night’, which is garnering attention as a ‘Lee Ha-nui genre’ with its exhilarating action and laughter, achieved double-digit viewership ratings after only three episodes. The upward trend continues. ‘Flowers that bloom at night’ aired on the 19th. Episode 3 recorded 11% in the metropolitan area and 10.8% nationwide (Nielsen Korea), and the highest viewer rating at the moment soared to 12.3%.

‘Flowers that bloom at night’ In episode 3, it is exciting to see Yeo-hwa, played by Lee Ha-nui, climb over a fence late at night wearing a mask out of concern after witnessing her grandmother wandering around in the slum where she was rescued after losing her granddaughter. It was drawn. Among these, her granddaughter, who had gone missing, was actually kidnapped by Pil-ju (played by Jo Jae-yoon), the head of Pil Yeo-gak, and she secretly escaped from there, but on her way back home, she was discovered and was in danger of being taken away again. Yeo-hwa, who witnessed this in front of her eyes, fought with the men to save the child, but when the grandmother became a hostage, she made a deal to take her instead of the child, creating a tension that made you sweat. 2>On the other hand, as Yeo-hwa is seen learning that children are being kidnapped frequently in the slums, curiosity is rising about what steps he will take in the future. Expectations are rising for Lee Ha-nui, who will play the role of Yeo-hwa, who will play an active role as a Joseon hero.Kang Min-kyung, Ten Asia Reporter kkk39@tenasia.co.kr