Nexen Tire holds ‘Design Philosophy’ exhibition through industry-academia collaboration with Sejong University

Nexen Tire (CEO Ho-chan Kang) announced on the 19th that it will hold ‘NEXUS’, a ‘design philosophy’ exhibition through industry-academia collaboration with Sejong University.

Nexen Tire is creating creative design results through various design collaborations with artists, high schools, KDM+ (Korea Design Membership), etc. This time, it collaborated with students of the Department of Design Innovation at Sejong University.

This exhibition was planned to promote the design philosophy and values ​​pursued by Nexen Tire and to provide students in the Department of Design Innovation at Sejong University with an opportunity to display their creations.

The exhibition held under the theme ‘NEXUS’ is an abbreviation for ‘NEXT WITH US’, and contains the meaning that individuals, regions, and communities, who are the leading players of the future (NEXT), are creating the future together with Nexen Tire.

Nexen Tire’s design philosophy is ‘Ultimate Sensual, Timeless Movement’, and the three value systems under it are Objet with Dynamics, Objet with Essence, and Objet with Refinedness) was reinterpreted to produce various results.

Over the course of eight months, students produced various visuals that reinterpreted Nexen Tire’s design philosophy through design research and concept creation. Nexen Tire design staff visited the school in person and exchanged ideas and mentored students.

The exhibition will be held from September 19th to 26th in the first floor lobby of ‘The Nexen University’, the Nexen Central Research Institute located in Magok, Seoul, and is freely open to anyone.​