Viewership ratings remain stagnant, topicality remains strong, only 2 episodes until the end of Kim Yoo-jung and Song Kang’s ‘My Demon’ [Comprehensive]

[News Reporter Ha Ji-won]

SBS’s ‘My Demon’, which is suffering from poor viewership ratings, is showing notable topicality.

The SBS Friday-Saturday drama ‘My Demon’ (directed by Kim Jang-han, written by Choi A-il) is a fantasy story about a contract marriage between the devilish conglomerate heiress Do Do-hee (played by Kim Yoo-jung) and the devil Jeong Gu-won (played by Song Kang) who lost his powers for a moment. Romantic comedy. It is scheduled to end on January 20th.

‘My Demon’ is thrilling with the romance between Kim Yoo-jung and Song Kang, who have an unusual relationship. From ‘hatred (hate relationship)”both sides’ salvation’ The heartbreaking narrative leading up to the relationship and the performances of actors such as Lee Sang-i, Kim Hae-sook, Jo Hye-joo, Kim Tae-hoon, Jo Yeon-hee, Lee Yun-ji, Kang Seung-ho, Seo Jeong-yeon, Heo Jeong-do, and Cha Chung-hwa are adding strength to the sense of immersion.

Nevertheless, ‘My Demon”s viewership ratings stagnated at an average of 3-4%. Works of the same time slot include MBC’s ‘Park’s Contractual Marriage’, KBS 2TV’Goryeo Khitan War’, JTBC’Welcome to Samdali’ and failed to win the weekend drama competition.

Instead, ‘My Demon’ is proving its presence through topicality. According to the integrated content ranking for the first week of December (November 30 to December 6) released by ‘Kenorights’, an OTT integrated search and content recommendation platform, ‘My Demon’ 39; ranked first in topicality.

In the overall topicality of the TV category for the 4th week of December announced by FUNdex, the official platform of Good Data Corporation, it ranked first for 4 consecutive weeks despite the hiatus.

In addition, ‘My Demon’ also performed well in the global market. According to Flix Patrol, an OTT service ranking site, on December 4, ‘My Demon’ was launched in Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, Guatemala, Honduras, Indonesia, Japan, Malaysia, It ranked first in 24 countries, including the Maldives and Mexico.

It ranked 2nd in 7 countries, including Hong Kong, Thailand, Qatar, Saudi Arabia, and Bangladesh, and 3rd in 16 countries, including Argentina, Bahrain, Egypt, India, Jordan, and Morocco.

Furthermore, it ranked 2nd in the Netflix Global TOP 10 TV category (non-English/December 18 to December 24), and was listed in the weekly TOP 10 for 5 consecutive weeks, demonstrating its popularity. As of January 19th, it ranked 3rd, still showing off its global popularity.

As proof of this topicality, lead actors Kim Yoo-jung and Song Kang-eun received the Best Couple Award and Grand Prize Award at the 2023 SBS Drama Awards, while Jung Soon-won and Seo Jeong-yeon received the Supporting Actor Award.

Meanwhile, there are only two episodes left until the end of ‘My Demon’. Will Do Do-hee and Gu Su be able to break the cycle of misfortune and have a happy ending? The production team asked, “Please watch until the end to see whether Do Do-hee and Gu-won will accept this heartbreaking fate and break up forever, and what choice they will make.”

Episode 15 of ‘My Demon’ will be aired at 10 PM on the 19th.

In the news, Ha Ji-won oni1222@

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