During the broadcast, the ‘man and woman’ are moving, and no matter how much the ‘line for a good restaurant’ Although it’s not… [MD Column]

'Men and Women' Lee Dong-hae - Lee Seol / Provided by Channel A
‘Men and Women’ Lee Dong-hae – Lee Seol / Provided by Channel A

[Lee Seung-gil’s But]

‘Tuesday drama → Friday drama.’

It is not a so-called ‘restaurant where people have to wait in line’ for which customers flock in droves. But there were definitely regulars who came to the location at a certain time. Such a store moves to a new location midway through business. I would say it was an unavoidable decision, but it was not polite to existing guests.

This is said about the Channel A Tuesday drama, ‘A Man and a Woman’. ‘A Man and a Woman’, starring actors Lee Dong-hae and Lee Seol, is based on the work of the same name that ranked first in Naver Webtoon ratings. It is a relatable love story about young people wandering in love and boredom who encounter each other next to another person of the opposite sex in front of a motel elevator on the night of the 7th anniversary of their meeting.

This is the 4th episode that has been broadcast so far. However, starting from episode 5, the broadcast will be moved from Tuesday night at 10:30 pm to Friday night at 11:10 pm. There was no major guidance. The last line of a press release distributed through a public relations agency reads, ‘Meanwhile, ‘Man and Woman’ will air on Tuesdays at 10:30 p.m., and will air every Friday at 11:10 p.m. starting with episode 5 on the 26th (Friday). A short guide saying “Move” was just added.

'Men and Women' Lee Dong-hae - Lee Seol / Provided by Channel A
‘Men and Women’ Lee Dong-hae – Lee Seol / Provided by Channel A

Even on the poster that decorates the first screen of the official website, the phrase ‘Tuesday Drama’ is still the same. This means that it is not a carefully prepared time zone shift. Although the broadcasting station said, “It was a decision to reach more viewers,” it is difficult to erase the impression that this was a bitter treatment for a program that had low viewership ratings and remained topical. In reality, it is not easy to achieve better results than Tuesday during prime time on Friday, when each broadcasting station is at stake.

Above all, it is disappointing that they did not consider the viewers who were with us until episode 4, although they were a small number. It is said that we live in an age where we are accustomed to consuming content in other ways than through TV, but rather, consideration was needed for the loyal fan base who stayed in front of the TV for a set amount of time. In this regard, it is difficult for drama viewers who have not yet arrived until episode 4 to join the new time slot.

'Men and Women' Lee Dong-hae - Lee Seol / Provided by Channel A
‘Men and Women’ Lee Dong-hae – Lee Seol / Provided by Channel A

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