“‘Family Glory’ has no quality, just fun” Will Kim Soo-mi and Tak Jae-hoon’s honest promotion work for MZ? [TEN Movie]

[Ten Asia = Reporter Choi Ji-ye]

‘Family’s glory’/Photo = Reporter Jo Jun-won wizard333@
‘Family’s glory’/Photo = Reporter Jo Jun-won wizard333@

“‘Family Glory’? I’d like to see it once.”, “I’d rather watch ‘Family Glory’ than take on other challenges.”

Did honest publicity work? MZ is very interested in the movie ‘Family Glory: Returns’ (directed by Jeong Tae-won and Jeong Yong-gi, hereinafter referred to as ‘Family Glory’). This can be interpreted as thanks to the honest publicity of ‘Family Glory’ actors Kim Soo-mi and Tak Jae-hoon, who frankly confessed that the movie “has no quality”, thereby raising expectations for fun.

At the production briefing held on the 5th, Tak Jae-hoon continued to talk about the differentiation of ‘Family’s Glory’, saying, “We have been filming the series for a long time. The laughing points of the past and the laughing points of today are also different.””Comedy used to have a slow aesthetic, but these days, people seem to want fast-moving comedies. In that respect, I think the pace of this work has become faster.”

At the same time, Tak Jae-hoon joked, “I hope that this work will allow you to come to the theater and have a comfortable time, even if only for a moment. There are many people who have high expectations for the quality of the work, but I think it would be better if you don’t have such expectations. It would be good to relieve stress and come comfortably.”It made me laugh.

'Family Glory: Returns' still / photo = Taewon Entertainment Co., Ltd.
‘Family Glory: Returns’ still / photo = Taewon Entertainment Co., Ltd.

Kim Soo-mi also appeared on KBS 2TV’s entertainment program ‘The Boss’s Ears Are Donkey Ears’ and said about ‘Family’s Glory’, “There is no artistic quality. It’s just a comedy. There’s not much to laugh about these days, right? People who don’t think can come. Come without thinking. He promoted the movie by saying, “La” , causing laughter.

At the same time, the VCR contained Kim Soo-mi’s ad-lib of swearing while reading the script, raising expectations. Also, when it was Choo Sung-hoon’s turn to speak, there was a burst of laughter, and Kim Soo-mi, who was watching the VCR, shook her head and said, “The acting was so ridiculous that I couldn’t scold her,”and she burst out laughing again at Choo Sung-hoon, who didn’t know what to do. Through this VCR, Kim Soo-mi and Choo Sung-hoon exude extraordinary chemistry, once again stimulating her curiosity about movies.

In this way, ‘Family’s Glory’ is attracting the attention of audiences by emphasizing ‘guaranteed laughter’ and ‘thoughtless laughter’ instead of artistic quality. As the recent trend in theaters has emerged as ‘certainty’, it is evaluated that the promotional point emphasizing ‘certain laughter’ has worked to some extent with prospective audiences.

An official said, “It is understood that the promotional point of ‘Family’s Glory’, which clearly emphasizes ‘laughter’, is receiving a good response in a time when ticket prices are expensive and people have to be careful about going to the theater.””If it’s good, we expect it to be a box office success through word of mouth from audiences,” he said.

Teaser poster for the movie ‘Family Glory’/Photo = NEW
Teaser poster for the movie ‘Family Glory’/Photo = NEW

Meanwhile, ‘Family Glory: Returns’ is a comedy depicting the life-or-death marriage planning of the Jang family, who concocts all kinds of conspiracies to get the family’s youngest daughter, Jin-kyung (Yoo-ra), to marry a popular star writer, Dae-seo (Yoon Hyun-min). The ‘Family Glory’ series returns after 11 years. It will be released on the 21st.

Choi Ji-ye, Ten Asia Reporter wisdomart@tenasia.co.kr

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