IU changes new song title to ‘Love Winds All’… “I hope no one gets hurt” [Official Statement]

Photo provided by EDAM Entertainment
Photo provided by EDAM Entertainment

Singer and actress IU’s new song name ‘Love Wins’ (‘Love wins’) was changed to ‘Love wins all’.

On the 19th, the agency EDAM Entertainment said in an official statement, “We have changed the title of IU’s pre-released song ‘Love Winds’, which is scheduled to be released at 6 PM on the 24th, to ‘Love Winds All’.” “We accept concerns that the important message will be obscured by the song’s title, and we want to further respect and support everyone who lives and loves in various ways,” he said.

He then said, “If there is a word that is most opposed to the message contained in the song to be released, it would be ‘hatred.’ “This was also mentioned in detail in the track intro released on the 18th,” he said. “I sincerely hope that all love will win in a world without hate, and that the meaning of this song will be conveyed without hurting anyone.”

He added, “Starting today, we will continue teasing and promotions with the changed title.”

Previously, at midnight on the 15th, the agency released a 17-second moving poster with the text “Pre-Release Single ‘Love wins’” through the official SNS channel, showing IU’s appearance. Along with the comeback, the new song name ‘Love Winds’ was announced.

However, criticism was later raised on the grounds that ‘Love Winds’ was the same as the idiom or slogan used to promote the human rights of sexual minorities. Some netizens continued to point out that if ‘Love Winds’ were used in heterosexual content, its original meaning would fade.

Hereinafter, IU’s official position

This is EDAM Entertainment.

As of today, the title of IU’s pre-released song ‘Love wins’, which is scheduled to be released at 6 PM on the 24th, will be changed to ‘Love wins all’.

We accept concerns that the title of this song may obscure the important message, and we would like to further respect and support everyone who lives and loves in various ways.

If there is a word that is most opposed to the message contained in the song to be released, it would be ‘hatred.’ This was also mentioned in detail in the track intro released on the 18th. I sincerely hope that all love will win in a world without hate, and that the meaning of this song will be conveyed without hurting anyone.

Starting today, we will continue teasing and promotions with the changed title.

Thank you.

Reporter Yoo Ji-hee can be reached at yjhh@edaily.co.kr

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